I have study 4 different website landing pages and find 1 common targeted keywords “SEO Tutorial”, Then I just Open Google and search “SEO Tutorial” I found below results.
After checking lots of points like domain authority, page authority, social links, domain age, URL structure and many more factors I Found 7 points why Google awarded 1st positions and not others. I have highlighted major points with red arrow.
This was not enough for me, I was not convinced with the 7 points I have shown, so Again I found other landing page factors that play vital role in seo ranking, this time the list has grown to 43 points. This list is very important for optimizing any page to bring good search engine ranking.
Length and ( – )
Moz Domain Authority
Moz Page Authority
Moz Spam Score
Keyword In Domain Name
Clean Landing Page URL
Landing Page URL Length
Landing Page URL Keyword Separation Using (-)
Landing Page Age
Canonical – Avoid Duplicate
Www vs non www
http:// vs https://
Title – Keyword in Title
Title – Keyword Start With
Keywords in Descriptions
Heading Tags Order
Image file type
Image Alt tag Optimization
Image title tag optimization
Unique Content with targeted Keywords
Search term in First 100 Words
Use Strong to highlight Keywords
Images and Video
Provide External Reference Links to prove your research
Page Loading time
Total Internal Links on Page
Backlinks from Relevant sites
Google+ Shares, +1, Comments
Facebook Shares Likes, & Comment
Twitter twits, shares
Other Social Engagement
User time spend on page
User Bounce Rate on Page
Domain Authority & Page Authority Checking for Top 4 Results
Now Look at Domain authority of Tutorials Points
Now Look at Domain authority of WebConfs
Now Look Domain Authority of tizag
Domain Authority of HOBO Web
I need your valuable inputs on landing page optimization. Please share your views on comment.
Completed 6 Years in Digital marketing and I discussed about SEO and PPC.
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