If you find the right answers for this questions then your keyword research process become easier and you can easily extract lots of keywords from Google and Bing suggestions, Google Keyword planner, Ubbersuggest, SEO Book, SEMRush, Keywordspy, Google trends, Forums and from your competitors.
Based on My 6 Year of Experience I have divided my Keyword Research Techniques in 4 Major Parts
Business Model Analysis
List of keywords that describe business, products and Services
Finding Keyword Value
Keywords Benefits Analysis to prioritize top keywords
User Intent for Search
Users goal with every unique search on internet
Find competitors website and their current positions for the targeted keywords
Once understand business, And find accurate Answers for the first 3 Questions for Keywords Research, then we can start our Keyword Research Process more easily.
Again to make it easy I have divided it in to 6 Steps, and each time we have to repeat it. Here is our 6 Steps
Create Keywords Seed list
Find User Intent
Find Top Competitors current positions, Back link profiles
Refine your Keywords list
Prioritize your keywords
Now We will Describe Each Process easily to understand it more deeply.
How to Prepare Keyword Seed List
To Prepare search term list Follow this simple 6 steps
Initial Research – Do your Own business and Competitors website and Identify root words.
Build A Big Search term List – Add As Many keywords as possible
Try to Include all the potential terms
Organize your keyword List – Based on Website and Product list Organize all search terms
Re-evaluate your List – Refine keywords List with competition, value and by Analyzing number 1 keyword ranking Benefits
Add Important Keywords in website Architecture
To make keyword research process more easy Use following Keyword research tools
Google and Bing Suggestions
Evaluating Keywords List
First Find Monthly Traffic for targeted search term
Define Goal – Whether you want to target Current topics or evergreen topics.
Stay away from the keywords which are too competitive even though they have high search volume. You must accept your limitations.
Also stay away from the keywords which has less traffic.
Make a common keywords List for your PPC search campaign and Organic SEO.
Consider Your Customer Intent for searching the terms.
You must select the keywords that match with your business goals.
Define User Intent
Before defining user intent, lets learn what are the different types of keywords that user might search for your business.
Navigational Keywords – This are Low value keywords and customer often use it to find the business or website.
Informational Keywords – This Keywords have medium value and users most of the time users search to find relevant information.
Commercial Keywords – This keywords have higher value and every time user search information to make online purchase.
Transaction Keywords – This keywords have highest value and most of the time user search it to buy instantly.
Once you Find the User Intent then a make a separate keywords List considering Long tail and Short tail keywords.
Completed 6 Years in Digital marketing and I discussed about SEO and PPC.
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