Facebook Ads Management Services That Put Creative, Data, and ROI Together
We run Meta ads across Facebook, Instagram, Reels, Stories, and Messenger. You get a clear plan, fresh creatives, accurate tracking, and weekly improvements. The setup covers Meta Pixel, Conversions API (CAPI), Aggregated Event Measurement (AEM), and GA4 alignment. The goal is simple: steady leads and sales without budget leaks.
Pixel + CAPI + AEM
UGC & Carousels
Lookalikes by Value
Weekly Optimizations
We work directly in Meta Ads Manager with Meta Pixel + Conversions API, aligned to GA4 and Consent Mode v2.
Who Our Facebook Ads Service Fits Best
D2C & eCommerce
30+ SKUs or strong repeat purchase. You want catalog retargeting, Reels, and thumb-stopping visuals.
B2B & High-Ticket
Lead quality beats lead count. You need clean forms, CRM sync, and offline revenue imported.
Local Services
Calls, WhatsApp or Messenger chats, and bookings. Clear offers like instant quotes or availability checks.
When It’s Not a Fit
- Expecting ROI in a week with no offer or landing page.
- No room for creative refreshes or testing.
- No access to analytics or CRM data.
The VJ Meta Growth Stack (VMGS)
Our six-part system keeps Meta ads simple, fast, and honest.
VMGS-1: Signals
Pixel + CAPI + AEM + GA4 naming. One source of truth for conversions.
VMGS-2: Structure
Three campaign lanes: Cold, Warm, Hot. No ad-set sprawl.
VMGS-3: Creative
2-2-1 cadence every 2–3 weeks: two new hooks, two variants, one winner kept.
VMGS-4: Audiences
Lookalikes from qualified outcomes (not just “all leads”). Exclusions prevent overlap.
VMGS-5: Budget
70 / 20 / 10 split: proven winners / upgrade tests / long shots.
VMGS-6: Feedback
Offline conversions imported weekly. The algorithm learns real value.
Facebook Ads Management Services We Provide
Campaign Strategy & Architecture
We match goals to objectives (Sales, Leads, Engagement), build Cold/Warm/Hot lanes, set budgets, exclusions, and frequency guardrails.
Audience Building & Scaling
Lookalikes (1–3%) from purchases or qualified leads, time-based retargeting, and country-by-country splits when you scale.
Creative: Reels, Stories, Feed, Carousels
Short hooks, UGC styles, clean carousels. Each placement gets its own format, ratio, and caption beats.
Tracking & Privacy
Pixel + CAPI redundancy, AEM priority order, GA4 event mapping, and consent choices respected.
Optimization & Scaling
Weekly improvements: budgets move to winners, creative rotates, audiences refresh, and bids adapt.
Dashboards & Plans
ROAS/CPA dashboards, creative leaderboards, and a simple plan for the next sprint.
Offers That Work on Meta
D2C
First-order discounts, bundles, quizzes, timed drops, limited collections.
B2B
Mini demo videos, template packs, short comparison one-pagers, quick audits.
Local
Instant quote, “check availability,” price calculators, WhatsApp/Messenger quick replies.
Meta rewards simple, visual, fast offers. Ad promise must match the first screen of your landing page.
Our Creative System for Reels, Stories, and Feed
2-2-1 Cadence (every 2–3 weeks)
- 2 new hooks (problem → relief, or objection → proof)
- 2 variants (caption tweak, image/video swap)
- 1 winner kept for stability
Hook Patterns That Work
- Problem → Relief: “Too many returns? Fit quiz fixes sizing—see it in 10 seconds.”
- Objection Break: “Shipping always slow? Not here.”
- Soft Proof: “30,000 orders last year. Here’s what changed returns.”
- Before/After: Three-clip Reels with captions on.
- Founder Note: 12–18s selfie cam; one claim, one CTA.
Specs Cheatsheet
Reels/Stories
1080×1920 (9:16). Captions on. Hook in 2–3s. 6–15s strong edit.
Feed
1080×1080 or 1080×1350. Clear headline. Single benefit. Clean background.
Carousel
1080×1080. 3–5 cards. One idea per card. Final card repeats CTA.
Free icon sets if needed for visuals: Bootstrap Icons, Tabler Icons.
Data, Privacy & Measurement
Pixel + CAPI
Browser + server events to survive blockers. We de-dupe and keep event names clean.
Aggregated Event Measurement (AEM)
We prioritize 6–8 key actions. Purchases or Qualified Leads rank high; micro-events rank low.
GA4 & Consent
Events align with GA4. Consent preferences respected. Modeled data explained in reports.
Offline Conversions
We import Qualified, SQL, or revenue so bidding chases sales, not just form fills.
90-Day Testing Roadmap
Weeks 1–2
- Audit account, Pixel, CAPI, AEM
- Launch Cold/Warm/Hot lanes
- First 2-2-1 creative set
Weeks 3–4
- One new concept + one audience test
- Budget moves to early winners
Weeks 5–8
- Scale winning ad sets
- Landing page A/B (headline/CTA)
- New UGC cuts for Reels
Weeks 9–12
- Lookalikes from Qualified/Revenue
- Seasonal creatives and offer tweaks
- Frequency guardrails
One meaningful test per week. Wins kept. Losses retired. No noise.
Budget Scenarios
| Tier | Scope | Creatives | Audience | Tracking | Reporting |
|---|---|---|---|---|---|
| Starter | Single geo, core offer | 2-2-1 every 2–3 weeks | LAL 1–3% + retargeting | Pixel + basic CAPI | Monthly + dashboard |
| Growth | 2–3 geos, catalog retargeting | UGC + Reels pipeline | LAL by value + exclusions | Pixel + CAPI + AEM | Weekly + monthly |
| Scale | Multi-country, multi-lang | Weekly shoots + variants | Value-based LALs | Pixel + CAPI + offline conv. | Weekly + QBR |
Lead Quality Workflow
Form & Routing
Short forms. One qualifying dropdown. Consent tick. Auto-route to CRM with campaign tags.
Scoring & Import
Score by role, company size, budget. Import Qualified/Revenue back to Meta weekly.
Policy & Sensitive Categories
Allowed with Care
Finance, healthcare, housing, employment → audience restrictions, safe wording, landing page checks.
Disallowed Patterns
Personal attributes in copy, exaggerated claims, certain before/after visuals. We keep it clean.
Reference: Meta Ad Policies
Tools & Integrations
- Meta Ads Manager & Placements
- Meta Pixel + CAPI (server events)
- GA4 for cross-channel view
- Looker Studio dashboards
- Automation rules, pacing scripts, click-fraud tools when needed
Industries We Support
eCommerce
Dynamic product ads, Reels showcases, seasonal drops.
B2B & SaaS
Lead forms + landing pages, template offers, mini demos.
Local Services
Geo targeting, WhatsApp/Messenger flows, appointment CTAs.
Education
Program explainers, Reels snippets, form capture and nurture.
Healthcare
Policy-safe language, pre-qualification, compliant landing pages.
Finance
Compliance checks, intent filters, simple offers that respect rules.
Engagement Models & Pricing Drivers
| Plan | For | Includes | Billing |
|---|---|---|---|
| Campaign Setup | New accounts or relaunch | Pixel+CAPI, AEM, Cold/Warm/Hot lanes, first creative set | Flat fee |
| Monthly – Core | Simple funnels, one geo | 2-2-1 cadence, weekly optimizations, dashboard | Retainer |
| Monthly – Scale | Multi-geo or catalog | UGC pipeline, audience expansion, landing tests | Retainer |
| Dedicated Squad | Enterprise or multi-country | Embedded team, weekly planning, QBRs | Retainer |
Cost Factors
- Creative volume (static, Reels, carousel)
- Countries and languages
- Audience complexity and exclusions
- Tracking stack (CAPI, AEM, offline imports)
- Reporting depth and frequency
Quick Glossary
AEM
Aggregated Event Measurement. Lets Meta measure prioritized events under privacy limits.
CAPI
Conversions API. Sends server-side events to back up Pixel.
Hook
The first seconds or line that grabs attention in an ad.
UGC
User-generated style creative. Feels native, often converts better.
Related Services
Content Marketing
Blogs, guides, and scripts that match your Meta offers and landing pages.
Hire Digital Marketing Expert
Bring PPC, content, email, and SEO together with one team and plan.
FAQs — Facebook Ads Management Services
How fast can we launch?
Usually 7–10 business days after access, assets, and tracking are in place.
Do you manage Instagram too?
Yes. Meta covers Facebook, Instagram, Reels, Stories, and Messenger. We use the placements that perform best for your goal.
What’s the 2-2-1 creative cadence?
Two new hooks, two variants, one winner kept. This keeps the account learning without burning budget.
Lead forms or landing pages?
Both work. Forms reduce friction; pages qualify better. We test to see what gives you better lead quality and cost.
How do you stop creative fatigue?
Rotate creatives every 2–3 weeks, cap frequency, refresh angles, and retire losers quickly.
Do you import offline conversions?
Yes. Qualified lead, SQL, or revenue. This improves bidding and reporting accuracy.
How big should our budget be?
Enough to cover three funnel lanes and a creative cycle. Many accounts start modestly and scale once winners emerge.
Can you help with policy-sensitive niches?
Yes. We follow Meta policies, adjust audiences, and keep copy safe and clear.
How long to see results?
Early signals come in weeks. Stability and scale follow as creatives, offers, and audiences align.
Who owns the data?
You own the accounts, data, and dashboards. We document access and leave a clean trail.
Ready to Run Facebook & Instagram Ads That Actually Convert?
Tell us your goals and markets. We’ll set clean tracking, ship creative on a schedule, and build a plan that grows every month.