eCommerce SEO Services
We help online stores get discovered, clicked, and bought from. Our eCommerce SEO services cover everything—technical fixes, category structure, product page SEO, content, links, and international setup. You get a calm, agency-led program that ships improvements every week and reports real outcomes: rankings, traffic, add-to-carts, and revenue.
Category & Product SEO
Core Web Vitals
Schema Markup
International SEO
We follow Google’s guidance for helpful content and clean site health:
Helpful content •
Search Essentials.
Why Your Online Store Needs SEO in 2025
Ads are useful. Still, each click costs more every quarter. SEO gives you a stable channel that compounds. When your category pages rank for commercial terms and your product pages answer buyer questions, you earn traffic that doesn’t stop when the ad budget pauses.
Modern buyers skim, compare, and return. They search on mobile, read a guide, and then search again with “price,” “best,” or “near me.” That’s why a complete retail SEO program matters. It catches users at each step—discovery, evaluation, and purchase.
- Lower blended CAC: organic sales reduce dependence on rising CPCs.
- Wider reach: rank for long-tail and brand+category terms shoppers actually use.
- Compounding returns: each category hub and guide keeps sending buyers.
- Better UX: site speed and tidy structure lift conversion rate for every channel.
Planning cross-channel growth too? Our wider Digital Marketing programs align SEO with paid, email, and social.
Our eCommerce SEO Services
Pick a single service or run the full program with us. Either way, we ship small, meaningful changes on a steady schedule. You’ll see what changed and why it helps.
Technical SEO for Stores
We make it easy for search engines to reach and understand your best pages. Architecture, speed, schema, and index controls all support one goal—better visibility for your products.
- Crawl rules, canonicals, sitemaps by type
- Pagination and faceted navigation guidelines
- Core Web Vitals across templates
Deep-dive on our Technical page.
On-Page SEO & Product Optimization
Titles that earn clicks, headings that match the query, and descriptions that persuade without fluff. We standardize rules so thousands of SKUs stay consistent.
- Title and meta patterns per category
- Unique product descriptions with key benefits
- Internal links from hubs to money pages
On-Page Optimization overview.
Category Page Optimization
Category pages carry the most search demand. We improve copy, sorting logic, filters, and internal links so shoppers and crawlers find the right products faster.
- Intro copy with real buyer cues
- Filter strategies that avoid index bloat
- Related categories with contextual links
Content Strategy for eCommerce
Guides, comparisons, “best of” lists, and how-to content that brings shoppers who are ready to choose. Each post supports a hub and links to conversion pages.
- Pillar & cluster model tied to categories
- Buying guides and care tips
- Comparison pages that reduce doubts
Content Marketing plan.
Link Building for Online Stores
We earn relevant links through PR-friendly ideas, expert quotes, data posts, and useful tools like size calculators. No spam. No gimmicks.
- Resource placements and brand mentions
- Retail PR angles around new lines or seasons
- Competitor gap closes with value-first pitches
Link Building approach.
Local SEO for Retailers
If you run stores and sell online, your profiles, photos, and city pages should back each other up. Accurate info and fresh updates lift store visits and local conversions.
- Google Business Profile optimization
- NAP consistency and local citations
- City pages that sound human
Local SEO details.
International eCommerce SEO
We plan hreflang, currency display, and shipping info by region. No duplicate mess. No accidental cannibalization between markets.
- ccTLD vs subfolder strategy
- Localized content, not word-for-word translations
- Language and region signals kept clean
eCommerce SEO Audit
Prefer to start with an assessment? We’ll review the stack, surface blockers, and give you a prioritized plan with owners and timelines.
- Technical, content, and link profile review
- Quick wins list for the first 30 days
- Roadmap for the next 90 days
SEO Audit scope.
How Our eCommerce SEO Process Works
Short sprints, weekly releases, and plain-English updates. That’s our rhythm. Each phase sets the next one up, so results stick.
1) Discovery & Research
We learn your product lines, margins, and seasonality. Then we look at competitors, SERP features, and the queries shoppers really use from top to bottom of the funnel.
- Analytics and Search Console review
- Category & product inventory
- Competitor gap and SERP landscape
2) Technical Cleanup
We fix crawl traps, duplicate paths, slow templates, and structured data issues. The goal is simple: let the right pages be found and understood.
- Robots, canonicals, and sitemaps by type
- Core Web Vitals budgets per template
- Schema for products, reviews, and org
3) Keyword Mapping
We assign primary and secondary terms to categories, subcategories, product-types, and supporting content. No keyphrase stuffing—just clear matches to intent.
- Transactional vs informational clusters
- Long-tail variations and modifiers
- Internal link targets for each hub
Keyword Research explained.
4) On-Page Implementation
We write and refine titles, intros, FAQs, and buying notes that answer the search. Internal links spread equity from guides to revenue pages.
- Title/meta templates per collection
- Readable, scannable copy
- Contextual links from clusters
SEO Strategy keeps the calendar steady.
5) Content Marketing
We publish guides, comparisons, and how-tos that match your categories. This pulls in shoppers earlier and nudges them toward your products.
- Editorial calendar tied to seasonality
- Visuals, specs, and sizing help
- Email and social hooks for reach
Content Marketing flow.
6) Link Acquisition
We pitch useful resources and media angles that deserve a mention. Over time, authority grows and rankings stick through updates.
- Digital PR, expert quotes, and data posts
- Unlinked brand mention wins
- Competitor gap links that matter
Link Building methods.
7) CRO & UX Tweaks
SEO brings traffic. Conversion lifts revenue. We test simple changes to navigation, filters, and product detail layout that help people choose faster.
- Search-friendly filters and sorts
- Sticky ATC on mobile where it helps
- Trust markers that don’t nag the reader
8) Reporting & Scale
You see what changed, what moved, and what we’ll ship next. We track keyword groups, category click share, and revenue from organic sessions.
- GA4 and Search Console dashboards
- Change log: titles, redirects, schema
- Quarterly plan and forecasts
Platforms We Optimize
Shopify SEO
We tune collection templates, product JSON-LD, and internal paths. For speed, we trim unused apps and scripts. For scale, we standardize titles and tags.
Magento / Adobe Commerce SEO
We set index controls, fix layered navigation issues, and handle multi-store views with clean canonicals and sitemaps.
WooCommerce SEO
We optimize product templates, schema, and plugin bloat. We keep Core Web Vitals healthy with lean themes and a tidy cache/CDN setup.
BigCommerce SEO
We refine URL structures and product data, then trim render-blocking scripts. Category hubs get helpful intro copy and schema.
Custom / Headless Commerce
We align the front-end framework with SEO needs: routing, hydration, metadata, and image strategy. Structured data and sitemaps stay versioned.
Feeds & Merchant Center
Good product data helps organic and paid. We align attributes, variants, and availability. The store and feed tell the same story.
eCommerce SEO Challenges We Solve
Duplicate Product Descriptions
Manufacturers reuse copy. We don’t. We add concise, original benefits, specs, and usage notes that win both users and SERPs.
Thin Category Pages
We add short, useful intros, refine filters, and link to subcategories. The page feels helpful without pushing products down.
Index Bloat from Facets
We decide what deserves indexing and what stays parameterized. Canonicals and noindex rules keep bots focused.
Out-of-Stock Handling
We keep the page live with smart messaging, related items, and structured data that matches reality. No broken journeys.
Slow Mobile Templates
We reduce JS, compress media, and avoid layout shifts. Shoppers move faster; conversions follow.
International Mix-Ups
We fix hreflang, choose folder vs ccTLD, and localize content beyond currency. Regions stop competing with each other.
Best Practices We Apply (Product, Category, Content)
Product Page SEO
- Clear titles with key modifiers (size, material, use-case)
- Short benefit-led intros before specs
- FAQ blocks answering real buyer questions
- Schema for product, reviews, and availability
- Related items based on intent, not only tags
Category Page SEO
- Intro copy that informs, not bloats
- Filter logic that avoids duplicated lists
- Subcategory links with short descriptors
- Template-level speed and image rules
Content That Supports Sales
- Buying guides and comparisons tied to categories
- Care, sizing, and setup articles
- Seasonal content with archive logic
- Internal links that feel like helpful next steps
Link Building That Sticks
- Editorial placements and roundups
- Original data, calculators, and small tools
- Unlinked brand mention reclamation
- Anchor diversity that looks natural
Analytics & Reporting You Can Act On
You get dashboards and a short narrative each month. We show wins, losses, and the work planned for the next sprint. No padding. Just facts you can use.
What We Track
- Category and product keyword groups
- Click share for your main collections
- Add-to-cart and revenue from organic sessions
- Template-level Core Web Vitals
Tools we rely on:
Google Search Console •
GA4 •
PageSpeed Insights •
Schema.org.
Sample Snapshot
| Item | Before | After | What changed |
|---|---|---|---|
| Clicks to “best <category>” cluster | — | +41% | New comparison pages + internal links |
| LCP on collection pages | 3.2s | 2.0s | Image rules + CSS/JS reduction |
| Organic revenue | Baseline | +24% | Category refresh + product FAQs |
eCommerce SEO Pricing & Engagement Models
Choose a model that fits your stage and speed. We’ll help you pick after a brief call.
| Model | When it fits | What’s included | Billing | Notes |
|---|---|---|---|---|
| Fixed Project | Migrations, audits, or focused category work | Clear scope and timeline, acceptance tests | Milestone-based | Great for launches or platform moves |
| Monthly Retainer (Core) | Steady growth with a defined scope | Tech, on-page, content plan, link outreach, reports | Monthly | Predictable cadence and velocity |
| Monthly Retainer (Growth) | Faster publishing and outreach | Expanded content + PR-led link acquisition | Monthly | For competitive product lines |
| Dedicated eCommerce SEO Squad | Enterprise catalogs and multi-region | Embedded team with shared rituals | Monthly retainer | Scale without in-house hires |
Cost Drivers
- Catalog size and product change frequency
- Platform complexity and technical debt
- Competition levels in target categories
- Number of countries, languages, and currencies
- Content volume and link acquisition pace
Agency vs In-House vs Freelancer (Quick Comparison)
| Option | Coverage | Speed | Tooling | Risk |
|---|---|---|---|---|
| Agency Team | Tech, content, links, international | High once onboarded | Included | Requires comms rhythm |
| In-House | Deep brand context | Medium (hiring takes time) | Separate licenses | Skill gaps during leave/turnover |
| Freelancer | Task-based expertise | Variable | Usually not included | Coverage gaps on large catalogs |
Industries We Support with eCommerce SEO
Fashion & Apparel
Seasonal launches, size and fit guidance, and strong visuals. We make filters work for shoppers and search engines.
Electronics & Gadgets
Specs, comparisons, and compatibility notes. Category hubs connect models and accessories with clear paths.
Home & Lifestyle
Buying guides, room-by-room ideas, and bundles. Internal links help users find the right set, not just a single item.
Beauty & Skincare
Ingredient education, routines, and skin-type filters. Reviews and FAQs address real concerns in plain language.
Health & Supplements
Clear use cases, safety statements, and storage info. Product schema and labels match what’s actually in the box.
Furniture & Decor
Dimensions, materials, and delivery details. Visual size guides reduce returns and keep buyers confident.
B2B eCommerce
Bulk pricing, MOQ notes, and spec sheets that rank. We keep search and procurement teams happy.
Organic SEO + Shopping Ads: Better Together
Your feed, listings, and product pages should tell the same story. When SEO and Shopping ads align, CTR improves and returns look better across channels. We keep naming conventions, specs, and availability synced so both organic and paid benefit.
Need expert help on the paid side too? See:
Google Ads Management Services.
Advanced eCommerce SEO Topics We Handle
Headless & JS Frameworks
We ensure server-side rendering or hybrid approaches deliver crawlable HTML. Metadata, canonicals, and pagination are controlled at build time. Image CDNs and lazy-load rules keep templates fast.
Seasonal & Evergreen Content
Black Friday pages, gift hubs, and seasonal collections need smart archiving and internal links to evergreen categories. We balance freshness with long-term value.
Review & UGC Strategy
We encourage quality reviews and Q&A that add real context. Markup matches policy changes, and we avoid tactics that could remove rich results.
Data Layer & Measurement
We align GA4 events with store logic: product views, ATC, checkout steps, and refunds. Funnels are readable and stable across releases.
Related Services
Hire SEO Expert Team
Want a dedicated squad to run the whole program—tech, content, and links? Bring in an agency team without adding headcount.
Learn How We Plan SEO
A clear strategy keeps day-to-day tasks tied to revenue. Here’s how we set direction and decide what ships next.
Improve Your On-Page Signals
Meta patterns, headings, internal links, and schema—set up the right way for category and product templates.
Content That Pulls Buyers
Buying guides, comparisons, and care posts that actually help shoppers decide. Each post supports a hub.
Find the Right Queries
We map transactional, commercial, and informational terms to the correct page types. No guesswork.
Earn Links Safely
We run PR-friendly campaigns and build resources worth linking. Authority grows the right way.
eCommerce SEO Services — FAQs
What’s different about eCommerce SEO vs general SEO?
Catalogs change often. Faceted navigation, filters, and inventory rules add complexity. Category pages carry heavy intent, and product pages need unique copy, FAQs, and clean markup. We treat templates, not just single posts.
How long does eCommerce SEO take to show results?
Quick gains can appear in 6–8 weeks from title fixes, internal links, and indexing cleanup. Steadier growth usually arrives across 3–6 months as categories and clusters mature.
Will you write product descriptions?
Yes, when needed. We create concise, benefit-first copy that fits your brand and includes specs, variants, and usage notes. We can handle bulk templates and key SKUs manually.
How do you avoid duplicate content with filters?
We decide which combinations deserve indexing, set parameter rules, and keep canonicals and sitemaps clean. The goal is simple—one indexable page per real intent.
Do you fix Core Web Vitals on Shopify/Magento/Woo?
Yes. We reduce scripts, optimize images, and remove layout shifts. We tune theme assets and app usage to stay within template budgets.
Can you help with Google Shopping feeds?
We align product data and naming with pages, so paid and organic work together. Clean attributes and availability help both channels.
Do you manage international SEO?
Yes. We choose structure (folders or ccTLDs), set hreflang, and localize content beyond currency. Regions don’t fight each other for the same query.
How do you measure success?
Keyword groups for categories and products, click share on core collections, add-to-cart rate from organic sessions, and revenue. We share a short monthly summary and the change log.
What access do you need?
GA4, Search Console, CMS/theme access, and hosting/CDN access for technical changes. Ownership stays with you. We keep access documented.
Can you coordinate with our in-house team?
Yes. We share briefs, tickets, and templates in your tools. If you prefer, we can execute fully or split the work by skill.
Do you provide an SEO audit first?
We can. Many clients start with an audit to scope the first 90 days. If you prefer to move faster, we audit in the first month of a retainer and ship quick wins right away.
How do you handle out-of-stock items for SEO?
We keep the URL live with back-in-stock options, related products, and accurate schema. Removing the page breaks journeys and loses equity.
Do you use AI to write content?
We write for humans first. We use tools for research and outlines, then produce or edit content so it reads naturally and answers the search. No filler.
How do we start?
Share your goals, key categories, and any platform constraints. We’ll propose a plan, timelines, and the model that fits—project, retainer, or a dedicated squad.
Helpful Pages You Might Need Next
Complete SEO Service Menu
Want to see how eCommerce SEO fits into your wider search program? Explore our complete offering.
Work With a Dedicated Team
If you want a squad embedded in your workflows—research, tech, content, and links—this is the path.
Ready to Grow Your Store with eCommerce SEO?
Tell us your top categories, launch dates, and regions. We’ll map a plan, set milestones, and start shipping improvements that move the numbers that matter.