SEO Training Curriculum – Learn On-Page, Off-Page & Technical SEO

VJ SEO Marketing’s SEO Training Curriculum is carefully designed to cover the full journey of SEO – from the basics to advanced, practical strategies. Whether you’re a beginner looking to build strong foundations or an experienced marketer aiming to sharpen advanced skills, this curriculum ensures you learn SEO the right way, with both theory and hands-on application.

Our curriculum focuses on actionable learning, current SEO best practices, and industry tools. You’ll walk away with the ability to not just “understand” SEO, but to actually implement strategies that improve visibility, traffic, and conversions. For an overview of how our courses are structured, you may also explore the Types of SEO Training we provide.

SEO Training Curriculum Outline

On-Page SEO Training

On-page SEO forms the foundation of search visibility. In this module, you’ll learn how to optimize individual pages for better rankings, readability, and conversions.

On-Page Optimization

Understand how title tags, headers, clean URLs, and internal linking shape rankings. We use examples from real websites to show how small improvements can lead to measurable results.

Meta Tags & CTR

Meta tags are not just for rankings — they influence user clicks. You’ll practice writing SEO titles and descriptions that attract attention while matching search intent.

Keyword Usage

We teach you how to balance keyword usage. Learn how to avoid over-optimization while naturally placing keywords to improve relevance and maintain readability.

Content Optimization

Discover how to structure content with proper headings, embed visuals, and use internal links (e.g., linking to our On-Page Optimization Guide) to create a smooth user journey.

Off-Page SEO Training

Off-page SEO builds your site’s reputation and authority. This module covers modern strategies to strengthen your site’s backlink profile and online presence.

Link Building Fundamentals

We explain what makes a high-quality backlink and how to earn links from trusted, relevant sources. Quality always beats quantity in today’s SEO landscape.

Backlink Outreach

Learn outreach strategies for acquiring links — from broken link building to content-driven promotion. We’ll also discuss which techniques to avoid to prevent penalties.

Guest Posting

Understand how to choose the right platforms for guest posting. Learn to pitch editors, craft engaging articles, and ensure guest content benefits both your SEO and referral traffic.

Technical SEO Training

Technical SEO ensures your site is accessible, crawlable, and user-friendly. Without it, even great content won’t rank. This module focuses on the behind-the-scenes aspects of SEO.

Site Performance

Learn site speed optimization, image compression, lazy loading, and script minimization. These factors directly impact both rankings and user satisfaction.

Mobile SEO

With mobile-first indexing, mobile usability is non-negotiable. You’ll learn responsive design best practices and how to test site performance across devices.

Crawlability & Indexing

Understand XML sitemaps, robots.txt, and canonical tags. This ensures that search engines correctly index your content without duplication.

Local SEO Training

For businesses targeting customers in a specific city or region, local SEO is essential. This module covers everything you need to succeed in Google’s local results.

Local Optimization

Target city-specific keywords, publish localized content, and earn citations from regional directories. We provide examples from Local SEO projects.

Google Business Profile

Learn how to optimize your Google Business Profile with accurate categories, posts, and reviews. This step often decides local ranking success.

NAP Consistency

We’ll show you how to manage and maintain Name, Address, and Phone consistency across directories and social channels.

Keyword Research

Keyword research remains the backbone of SEO. This module equips you to uncover terms that attract traffic and conversions.

Keyword Research Tools

Hands-on training with tools like Google Keyword Planner, Ahrefs, and SEMrush (Ahrefs). We’ll guide you on choosing the right metrics for opportunity analysis.

User Intent Matching

Learn how to classify keywords by intent — informational, commercial, transactional — and use them appropriately in your SEO campaigns.

Competitor Analysis

See which keywords are driving traffic to competitors, and how to strategically fill gaps in your own strategy.

SEO Analytics & Reporting

Tracking SEO performance helps refine your efforts. This module ensures you don’t just implement strategies but measure outcomes effectively.

Core SEO Metrics

Learn to track metrics like impressions, CTR, organic conversions, and user engagement. Numbers matter only when you know how to interpret them.

Google Analytics & GSC

We’ll show you how to set up Google Analytics and Google Search Console to monitor SEO data and detect issues quickly.

SEO Auditing

Perform full SEO audits to find technical gaps, content issues, and link opportunities.

SEO Tools Training

SEO is faster and more effective when you know the right tools. In this module, you’ll gain hands-on practice with leading SEO platforms.

Popular Tools

We train you on Ahrefs, SEMrush, Moz, and Screaming Frog to manage keyword research, backlink analysis, and technical audits.

Google Search Console

Master Google Search Console for crawl error checks, index monitoring, and identifying ranking opportunities.

Advanced SEO Techniques

This module covers tactics for those who already understand SEO fundamentals and want to compete at a higher level.

Content Silos & Clusters

Learn how to organize content into silos and clusters for improved topical authority and long-term rankings.

Schema & Structured Data

Discover how schema markup improves click-throughs with rich snippets and featured results.

E-A-T Principles

Understand how Google evaluates Expertise, Authority, and Trust — and how you can improve these signals in your content.

SEO changes every year. Staying ahead means adopting new trends early. In 2025, here’s what we focus on:

AI-Driven Search

AI models like Google Gemini are reshaping how content is ranked. Learn how to optimize for AI-driven results and generative answers.

Voice & Visual Search

Voice search continues to grow. We’ll cover voice query optimization and discuss the rise of visual search via tools like Google Lens.

Page Experience Signals

Core Web Vitals remain critical. You’ll practice testing your site with PageSpeed Insights and improving LCP, CLS, and FID scores.

Conclusion

The VJ SEO Marketing SEO Training Curriculum gives you everything you need to become SEO-proficient — from keyword research to advanced strategies. By the end of this training, you’ll not only understand SEO but know how to apply it to real-world websites effectively.

If you’re ready to start learning SEO in a structured way, explore our SEO Training Course and enroll today.

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