SEO Audit Services That Turn Site Problems into Real Wins
Rankings dip. Traffic stalls. Conversions wobble. It happens when small issues stack up: crawl traps, thin pages, mixed canonicals, slow scripts, or links that point nowhere. Our SEO audit services find the blockers, show why they matter, and hand you a practical fix plan with timelines and owners. No fluff—just steps your team can ship.
Content & On-Page
Internal Links & IA
Core Web Vitals
Backlinks & E-E-A-T
Local & eCommerce
We map every finding to impact and effort, then group fixes into a clean 0–30–60–90 day plan that fits your capacity.
Who Needs an SEO Audit Right Now
Sites with Plateaued Growth
You publish often, but rankings don’t rise. Our audit checks intent match, internal links, and crawl coverage. We spot what’s missing and what to trim.
Teams After a Redesign
Design changes sometimes break SEO. We validate redirects, sitemaps, schema, and Core Web Vitals so traffic doesn’t slip.
Stores and Multi-Location Brands
Filters, variants, out-of-stock rules, and local pages need care. We tune these so searchers land on the right page fast.
SaaS & B2B
Feature pages, docs, and blogs should support one another. We prevent keyword cannibalization and build clean topic hubs.
Publishers & Blogs
We fix thin archives, tag duplicates, and orphaned posts. We improve snippet appeal and long-tail coverage.
Startups
You want a fast checklist. We deliver a punch list with quick wins, so growth doesn’t wait for a big rebuild.
SEO Audit Deliverables
Finding-by-Finding Report
Plain English explanations with screenshots. Each issue includes the why, the fix, and the expected outcome.
- Technical, content, link, and analytics sections
- Severity and scope for every finding
- Cross-links to docs when helpful
Prioritized Action Sheet
A live tracker with impact/effort scores, owners, and dates. You can paste tasks straight into your project tool.
- Quick wins first
- Grouped by team (dev, content, design)
- Status and QA notes
0–30–60–90 Day Plan
Short roadmap by month. You see what ships now, what needs a ticket, and what to review later.
- Clear milestones per month
- Risk flags for sensitive changes
- Review meeting cadence
Developer-Ready Tickets
We can write compact tech tickets with acceptance criteria, code hints, and test steps. Your engineers won’t guess the intent.
Content Briefs
For high-value pages we add short briefs: title angles, subheads, questions to answer, internal link targets, and schema ideas.
Walkthrough Recording
A short screen share that explains the “so what” behind key issues. Handy for onboarding new team members.
What Our SEO Audit Covers
We audit the parts that move rankings and conversions. We focus on clarity, not endless checklists. Below is the full scope for most sites.
Technical SEO Audit
- Crawl & index: robots.txt, XML sitemaps, crawl traps, duplicate paths
- Canonicals & directives: self-canonicals, noindex rules, pagination logic
- Core Web Vitals: LCP, CLS, INP (field vs lab)
- Rendering: JS-dependent content, hydration, blocked assets
- Architecture: depth, hub pages, breadcrumbs, faceted nav
- International: hreflang pairs, region and language consistency
- Security: HTTPS, HSTS, mixed content, redirect chains
On-Page & Content Audit
- Intent fit: query-to-page match and coverage
- Titles & headings: clarity, click promise, and scan depth
- Duplication: cannibalization, near-duplicates, thin pages
- Internal links: hub → spoke networks, anchor variety
- Schema ideas: FAQ, How-To, Product, Article, Organization
- Media: alt text, compression, next-gen formats
Backlink & Authority Review
- Referring domain growth and loss patterns
- Toxic networks, paid footprints, suspicious anchors
- Topic gaps and safe link ideas
- E-E-A-T touchpoints: authors, policies, sources
Local SEO Audit
- Google Business Profile setup and categories
- NAP consistency and citation gaps
- Location pages with city-level FAQs
- Reviews routine and Q&A hygiene
Want ongoing local help? Visit Local SEO.
eCommerce SEO Audit
- PLP index rules, filters, sort parameters, pagination
- PDP templates: titles, media, product schema
- Variants and canonical logic
- Out-of-stock handling and internal cross-links
Need a store-focused plan? See eCommerce SEO Services.
Analytics & Tracking
- GA4 events and conversions
- Channel grouping that reflects your setup
- GSC coverage, queries, sitemap health
- Consent Mode v2 and server-side tagging (where used)
AI & Entity Readiness
- Clear page summaries and FAQs for AI answers
- Organization, Person, and Product schema ideas
- Brand entity cues that support knowledge panels
- Consistent NAP and profiles across the web
When it’s time to roll changes into templates, our Technical SEO and On-Page Optimization services can help.
Search Phrases We Keep in Mind
We use these ideas naturally while auditing: SEO audit services, site audit, SEO site audit, website SEO audit, technical SEO audit, on-page SEO audit, content audit, backlink audit, Core Web Vitals, crawl budget, indexing issues, canonicalization, schema markup, internal linking, duplicate content, thin content, search intent, GA4 tracking, Google Search Console insights, PageSpeed, Lighthouse, hreflang, mobile SEO, page experience, entity SEO, E-E-A-T, local SEO audit, eCommerce SEO audit.
How Our SEO Audit Process Works
1) Intake & Access
We align on goals, KPIs, and known issues. We request read access to GA4 and Search Console. If needed, we add a safe crawler allowlist.
2) Crawl & Collect
We run site crawls, pull coverage reports, and test performance. We save screenshots and raw notes so fixes are clear later.
3) Analyze & Prioritize
We group findings by theme and score them by impact and effort. We keep the list short and focused.
4) Present & Plan
We walk you through the report, answer questions, and finalize the 0–30–60–90 day plan with owners.
5) Quick Wins
We encourage shipping small wins in week one. Titles, sitemaps, simple linking, and media fixes move the needle fast.
6) Developer Tickets
If you add implementation, we write tickets with acceptance criteria and QA steps.
7) Validate
We retest pages, confirm indexing, and re-measure CWV after changes go live.
8) Handover
We share copies of everything. Your team owns the logs, sheets, and dashboards.
Your 0–30–60–90 Day Rollout
Days 0–30: Stabilize
- Fix canonicals and sitemap coverage
- Unblock crawl paths; remove junk URLs
- Update titles/meta on high-impression pages
- Compress large images; defer heavy scripts
- Add missing breadcrumbs and key internal links
Days 31–60: Strengthen
- Merge or redirect cannibalized pages
- Roll out schema on core templates
- Build or repair hub → spoke clusters
- Tidy faceted navigation rules on eCom
- Polish top landing pages for snippet appeal
Days 61–90: Scale
- Refactor slow templates that hurt INP
- Launch city/category page improvements
- Expand FAQs driven by Search Console queries
- Begin safe authority work and outreach
Beyond 90: Keep It Clean
- Quarterly re-crawl and coverage review
- Content refresh schedule for high-value pages
- Light CRO tests on lead and sales pages
Common SEO Problems We Find (and How We Fix Them)
| Problem | How We Spot It | Typical Fix | Why It Matters |
|---|---|---|---|
| Duplicate content & split signals | Crawl + GSC duplicates, inconsistent canonicals | Choose a champion URL, redirect or noindex variants | Consolidates authority and cleans indexing |
| Thin category or city pages | Low time on page, weak queries, no local cues | Add service bullets, local FAQs, maps, internal links | Improves relevance and conversions |
| Slow page interaction (INP) | Lab + field CWV, long tasks, heavy scripts | Defer JS, cut unused libraries, optimize fonts | Faster forms and clicks |
| Orphaned content | Internal link graph shows dead ends | Link from hubs and related modules | More crawl, stronger topic clusters |
| Parameter chaos on eCom | Many URL versions for one product or PLP | Parameter rules, canonical logic, clean sitemaps | Prevents index bloat and wasted crawl |
| Missing product schema | No enhancements in GSC; empty rich results | Add Product, Offer, and Review schema | Richer snippets and higher CTR |
| Backlink risk patterns | Toxic domains and odd anchor mixes | Remove, replace with safe mentions, improve anchors | Protects stability and future growth |
Industry-Specific SEO Audit Focus
eCommerce
We tune PLP filters, pagination, canonical rules, and product data. We improve PDPs for speed, media, and structured data. Cross-links raise discoverability.
SaaS & B2B
Docs, blogs, and feature pages should support one story. We prevent overlap, firm up intent, and build helpful guides that earn links.
Local & Multi-Location
We audit GBP, NAP, citations, and location pages. We plan a simple review routine. City pages get unique, useful content.
Publishers
We fix duplicate archives and thin tag pages. We add FAQs, improve headlines, and guide internal links from evergreen hubs.
Healthcare & Education
Clear policies, author bios, and simple language matter. We align content with E-E-A-T cues and safe schema use.
Marketplaces
We review listing templates, aggregation rules, and crawl constraints. We keep URLs stable and useful.
Tools We Use (and How We Use Them)
Tools save time. Judgment chooses the fix. We use:
- Screaming Frog / Sitebulb for crawls
- PageSpeed Insights and Lighthouse for CWV
- Ahrefs / Semrush for links and topics
- GA4 for events and conversions
- Search Console for coverage and queries
- robots.txt rules and sitemaps for crawling hygiene
- hreflang basics and structured data
SEO Audit Pricing & Engagement Models
Pick a scope that fits your site size and team capacity. Every plan includes a live walkthrough, the action sheet, and one round of Q&A.
| Plan | Best For | What’s Included | Billing |
|---|---|---|---|
| Core Audit | Small sites or single-location businesses | Technical + on-page review, quick wins, 0–60 day plan | One-time |
| Growth Audit | Medium sites, light eCom or multi-service | Full technical + content + internal links, 0–90 day plan, CWV pass | One-time |
| Scale Audit | Large eCom, SaaS, or multi-region | Facets, hreflang, template deep dive, link profile review, playbook | One-time (option to extend) |
| Add-On: Implementation | Teams that want help shipping fixes | Dev tickets, briefs, QA, validation, and follow-up tests | Monthly retainer |
One-Time Audit vs Monthly Audit
| Model | Pros | Considerations | Good Fit |
|---|---|---|---|
| One-Time Audit | Fast diagnosis, clean plan, low lift for your team | You handle most implementation and QA | Small to mid sites or teams with in-house devs |
| Monthly Audit + Fix | Continuous checks, tickets, and validation | Ongoing retainer; shared roadmap | Growing sites, eCom, or multi-location brands |
FAQs — SEO Audit Services
How long does an SEO audit take?
Most audits finish in 2–4 weeks, depending on size and access. If we see urgent quick wins, we flag them immediately.
What access do you need?
Read access to GA4 and Search Console. CMS or code access is required only if we implement fixes.
Do you audit Core Web Vitals?
Yes. We review field and lab data for LCP, CLS, and INP. We include fixes that your team can ship fast.
Can you help with implementation?
Yes. Add our implementation scope and we will write tickets, coordinate with devs, and validate changes.
Will the audit hurt current rankings?
No. We use safe steps. For riskier moves, we mark risks and test carefully.
Do you audit schema and rich results?
We suggest schema per template. We check for conflicts and give JSON-LD examples when needed.
How often should we audit a site?
Run a full audit yearly, with light quarterly checks. Busy stores or publishers benefit from monthly sweeps.
Do you review backlinks?
Yes. We look at quality, anchor mix, and trends. If outreach is needed, see our Link Building service.
What if we use a SPA or headless CMS?
We test rendering and hydration. We make sure bots can see key content and links.
Do you support multilingual sites?
Yes. We check hreflang, canonical rules, and content differences by region.
Can you align with our SEO strategy?
Sure. If you need a bigger plan, visit SEO Strategy.
Do you include keyword research?
We review your current targets and fill gaps. For deeper research, see Keyword Research.
Will you share everything you change?
Yes. You get logs, tickets, and docs. Your team owns the data.
Can you train our editors?
We can run a short workshop on titles, headings, internal links, and schema. For content help, see Content Marketing.
What’s different about a manual audit vs a tool export?
Tools list symptoms. A manual audit explains the causes, the order of fixes, and who should do them.
Do you check Consent Mode v2?
We note tracking gaps and GA4 accuracy. We suggest safe ways to keep reporting useful.
What if we have many legacy redirects?
We shorten chains and merge rules. We keep URLs tidy to protect speed and crawl budget.
Can you run a local SEO audit only?
Yes. We check GBP, citations, and local pages. For monthly local work, see Local SEO.
Is a disavow file part of the audit?
Usually not needed. If we see risky patterns, we outline safe steps.
Do you evaluate content quality?
We look at intent, depth, and originality. We suggest refreshes and simple briefs for key pages.
Do you coordinate with our dev sprints?
Yes. We map items to sprints, add acceptance criteria, and support QA.
Can you help after the audit?
We can continue on retainer to ship changes and monitor results. Learn more at Hire SEO Expert.
Related Services
Technical SEO
Turn audit findings into stable templates and faster pages. We partner with your developers and run QA.
On-Page Optimization
We improve titles, headings, schema, and internal links on pages that bring leads and sales.
Link Building
Build safe, relevant mentions that support your topic hubs and high-value pages.
SEO Strategy
Need a wider plan that connects SEO, content, and product? We can run the roadmap.
Keyword Research
Find queries that match your products and content. Prioritize by intent and value.
Content Marketing
Publish clear, useful pieces that answer questions and win links.
Ready for a Clear SEO Audit and a Plan Your Team Can Ship?
Share your goals and access to GA4/GSC. We’ll scan your site, list the fixes, and map out the next 90 days. Simple, focused, and built for real results.