Real Estate Specialist

Google Ads
for Real Estate

A buyer just searched "2BHK flat in Surat under 50 lakhs." They are serious. They have a budget. They want to visit a property this weekend. If your project does not show up in that search, someone else's project gets that site visit. VJ SEO Marketing runs Google Ads that put your properties in front of people ready to buy.

Get Property Leads Free Ads Audit

Real Estate Ad Benchmarks — India

₹200 – ₹750

Average cost per lead

Varies by city and property type. Luxury projects cost more.

₹20 – ₹100+

Cost per click

Surat and Tier 2 cities are cheaper than Mumbai or Delhi.

10%

Lead to site visit rate

Of every 100 leads, roughly 10 visit the property.

1 Week

Time to first leads

Most campaigns generate inquiries within the first week.

The Real Problem

Leads That Never Pick Up the Phone.
Sound Familiar?

Leads but no site visits

Your phone rings. Someone asks about the project. Then they vanish. They never come to the site office. You spent ₹500 to get that lead and it went nowhere. This happens when ads attract people who are just browsing, not buying.

Budget burning on wrong keywords

Someone searched "real estate jobs Surat." They clicked your ad. You paid ₹40. They wanted a job, not a flat. Without proper negative keywords, this happens dozens of times a day.

Clicks from wrong cities

Your project is in Surat. But people from Delhi and Bangalore are clicking your ads. They will never visit. You pay for every click. Location targeting set to "interested in" instead of "physically in" causes this.

No clue what is working

You run ads on Google, Facebook, newspapers, and hoardings. Leads come. But you cannot tell which channel brought which lead. Without tracking, your marketing budget is a guessing game.

Slow launch campaigns

Your new project launches next month. You need buzz now. But your agency takes two weeks just to set up the campaign. By the time ads go live, your competitor already captured the early-bird buyers.

Agency does not understand real estate

Your current agency runs the same campaign for a restaurant and a 50-crore residential tower. Real estate needs a completely different approach — and most agencies do not know the difference.

Built for You

What Kind of Real Estate Business Are You?

A builder launching a 200-flat project needs a different campaign than a broker handling 15 resale listings. VJ SEO Marketing builds a strategy shaped around your business.

What Your Buyers Search

How VJ SEO Marketing Handles This

Typical Monthly Ad Budget

Full Campaign Setup

Everything VJ SEO Marketing Sets Up for Real Estate Campaigns

Real estate is a high-ticket purchase. Nobody buys a flat after one Google search. The buyer researches for weeks, compares projects, checks locations, and talks to family. Your ads need to follow them through this entire process. Here is how we do it.

High-Intent Search Campaigns

We target the exact words buyers use when they are ready to act. "2BHK in Vesu under 40 lakhs" is not a casual search. That person has a budget, a location, and a configuration in mind. VJ SEO Marketing bids on these specific terms — not broad keywords like "property" that attract everyone and convert nobody.

YouTube & Video Ads

Property is visual. A 30-second walk-through video shown to someone who just searched for flats in your area is powerful. VJ SEO Marketing runs YouTube ads targeted to people who recently searched for real estate in your city. They see your project before they even visit any portal.

Remarketing That Follows Buyers

A buyer visited your project page on Tuesday. They did not inquire. By Thursday, they see your project on a news website. On Saturday, they see it on YouTube. By Sunday, they call. This is remarketing — and it is responsible for converting a huge percentage of real estate leads.

Tight Location Targeting

Your project is in Surat. Your buyers are in Surat, Ahmedabad, and maybe Mumbai (NRIs). VJ SEO Marketing targets only these cities. We set location to "people physically in this area." No clicks from Kolkata. No clicks from students in Rajasthan. Every rupee goes toward real potential buyers.

Lead Quality Tracking

Not all leads are equal. A lead who asks about price and configuration is better than one who just says "send details." VJ SEO Marketing sets up conversion tracking that connects to your CRM. You can see which keywords produce leads that actually visit the site office — and we push budget toward those keywords.

Project Launch Campaigns

Launching a new project? VJ SEO Marketing builds pre-launch buzz with teaser campaigns, goes aggressive on launch day with high-budget Search and YouTube ads, then transitions to sustained lead generation. We have run this playbook for multiple projects and know how to time the budget for maximum impact.

Channel Comparison

Google Ads vs Property Portals vs Facebook Ads

Builders and brokers often spread their budget across portals, Facebook, and Google without knowing which one works best. Here is a straightforward comparison based on what VJ SEO Marketing sees across real estate campaigns in India.

Factor Google Ads Property Portals Facebook Ads
Buyer Intent Very high — they are actively searching High — they are browsing listings Low — they are scrolling their feed
Cost Per Lead (India) ₹200 – ₹750 ₹100 – ₹500 (but shared leads) ₹50 – ₹300 (but lower quality)
Lead Exclusivity Your lead only. Nobody else gets it. Same lead goes to 5-10 builders. Your lead only.
Site Visit Rate 8-12% of leads visit 5-8% of leads visit 2-5% of leads visit
Control Full — keywords, budget, schedule, location Limited — portal decides visibility Good — audience, budget, creative
Best For Serious buyers ready to act now Early-stage browsing and comparison Brand awareness and retargeting

VJ SEO Marketing recommends Google Ads as the primary channel for real estate lead generation. Portal listings and Facebook can support it — but Google captures buyers at the moment of highest intent.

Property Types

We Run Ads for Every Type of Real Estate

Residential Flats
Luxury Apartments
Villas & Row Houses
Plots & Land
Commercial Offices
Shops & Showrooms
Warehouses
Industrial Plots
Co-working Spaces
Township Projects
Penthouse / Duplex
NRI Investment
Common Questions

Real Estate Google Ads — FAQ

Real estate CPCs in India range from ₹20 to ₹100+ per click depending on city and property type. Average cost per lead is ₹200 to ₹750. A builder launching a new project in Surat might spend ₹50,000 to ₹2,00,000 per month. VJ SEO Marketing tracks cost per site visit — because that is the metric that actually matters. See our cost guide.
Google catches active searchers. Someone typing "2BHK flat in Surat under 50 lakhs" is ready to buy. Facebook shows your ad to people based on interests — they might be interested someday, but they are not searching right now. Google leads cost more per click but convert to site visits much faster. VJ SEO Marketing uses both strategically.
Most campaigns produce leads within the first week. A project launch with ₹1,00,000+ budget can see 30-80 inquiries in the first week. Site visits take 2-4 weeks from first lead because real estate buyers need time. VJ SEO Marketing sets up remarketing to stay in front of them during this period.
Yes. Brokers and agents can run Google Ads for resale listings. Keywords like "resale flat in Vesu" or "ready possession flat Surat" attract buyers who want to move in immediately. These buyers often convert faster because they skip the construction wait.
Yes. VJ SEO Marketing targets Indian diaspora in the US, UK, UAE, Canada, and Australia with ads for investment properties and NRI-specific projects. We run separate campaigns with different messaging for NRI buyers because their concerns are different — rental yield, legal paperwork, and property management.
Yes. We manage real estate campaigns in Surat, Ahmedabad, Mumbai, Pune, Bangalore, Delhi NCR, Hyderabad, and cities worldwide. Buyer search behaviour is similar everywhere — location, configuration, and budget. We customize keywords for each city. Contact us for your market.
Every phone call tracked with source keyword and duration. Form submissions tracked. WhatsApp clicks tracked. All connected to your CRM so you can see which keyword brought each lead — and which leads actually visited the site office. This is what separates good campaigns from great ones. Learn about conversion tracking.
VJ SEO Marketing charges 10% of your ad spend (minimum ₹5,000/month). No setup fee. No long-term contract. For large projects, we offer custom pricing. See full pricing details.

Your Next Buyer Is Searching
for a Property Like Yours.

VJ SEO Marketing runs Google Ads for builders, brokers, and agents in India and worldwide. Real property leads. Real site visits. Real numbers every month.

Get Property Leads Free Ads Audit
No setup fee No long contracts CRM integration India & worldwide

Related VJ SEO Marketing Services

All Google Ads YouTube Ads Display & Remarketing Local Business Free Audit Pricing

Real estate projects get the best results when Google Ads and SEO work together. Pair paid ads with local SEO to appear in both paid results and the map pack. Use YouTube ads to show virtual tours to warm audiences. Want to understand costs? Read what Google Ads costs in India. Check your existing campaigns with our free audit.